Privacy Policy

Last Updated: September 1, 2025

Welcome to Hometown Standard. Your privacy is critically important to us. This Privacy Policy outlines how Hometown Standard, a DBA of SMPL TASTES LLC, collects, uses, protects, and shares your personal information when you visit or make a purchase from hometownstandard.com (the "Site").

1. Information We Collect

When you visit the Site, we automatically collect certain information about your device, including information about your web browser, IP address, and time zone. Additionally, as you browse, we collect information about the individual web pages or products that you view and how you interact with the Site. We refer to this as "Device Information."

When you make a purchase or attempt to make a purchase through the Site, we collect certain information from you, including your name, billing address, shipping address, payment information, email address, and phone number. We refer to this as "Order Information."

"Personal Information" in this Privacy Policy refers to both Device Information and Order Information.

2. How We Use Your Personal Information

We use the Order Information that we collect generally to fulfill any orders placed through the Site (including processing your payment information, arranging for shipping, and providing you with invoices and/or order confirmations). Additionally, we use this Order Information to:

  • Communicate with you;

  • Screen our orders for potential risk or fraud; and

  • When in line with the preferences you have shared with us, provide you with information or advertising relating to our products or services.

We use the Device Information that we collect to help us screen for potential risk and fraud and more generally to improve and optimize our Site (for example, by generating analytics about how our customers browse and interact with the Site, and to assess the success of our marketing and advertising campaigns).

3. Sharing Your Personal Information

We share your Personal Information with third parties to help us use your Personal Information, as described above. For example, we use Squarespace to power our online store and Printful/Printify to fulfill your orders. We also use Google Analytics to help us understand how our customers use the Site.

Finally, we may also share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant or other lawful request for information we receive, or to otherwise protect our rights.

4. Your Rights (CCPA, GDPR)

If you are a resident of California or the European Union, you have the right to access the personal information we hold about you and to ask that your personal information be corrected, updated, or deleted. If you would like to exercise this right, please contact us through the contact information below.

5. Data Retention

When you place an order through the Site, we will maintain your Order Information for our records unless and until you ask us to delete this information.

6. Changes

We may update this privacy policy from time to time in order to reflect, for example, changes to our practices or for other operational, legal or regulatory reasons.

7. Contact Us

For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact us by e-mail at support@hometownstandard.com.